Design × Code — Crafting Visual Experiences
Creating memorable visual systems and intuitive digital experiences. Focused on brand identity, UI/UX, and IP character design — where aesthetics meets function.
A complete brand IP system for a Chinese tea dessert label. Centered on a panda mascot 'Xionghe', the design spans character costumes, brand story, product packaging, and scene illustrations — building a warm, recognizable visual identity from concept to application.
An intelligent cooking application integrating ingredient management, AI recipe generation, AR real-time guidance, and nutrition tracking. The design covers the full user flow from recipe discovery to step-by-step cooking assistance, with a dark-mode interface optimized for kitchen environments.
A comprehensive visual identity system for a premium coffee brand. From logo and color palette to packaging, spatial design, and brand worldview — the manual defines every touchpoint. The design language blends modern minimalism with warm, aspirational lifestyle imagery.
A series of mobile-first interactive campaigns built for brand engagement. Each piece combines fluid motion design with intuitive touch interactions — from immersive splash narratives to gamified user journeys — creating a seamless blend of brand storytelling and digital experience.
